Sunglass Society - Video, Photo, and Marketing Strategy
Sunglass Society is an upstart drop-shipping company focused on sunglasses. They were looking for a way to promote their products on social media but were working within a rather low budget range. By embracing this constraint instead of pushing it, the resulting ads and photos look hand-crafted and organic rather than "cheap", and Sunglass Society has a larger budget to promote their products to potential buyers.
The videos below were created for a targeted Instagram campaign, aimed primarily at millennial women.
On Instagram, videos loop, allowing us to have a bouncy, GIF-like effect with a much higher resolution.